My Journey To Now.

G’day I’m Zac White!

I’m a photographer and videographer with over 10 years of experience creating visual stories for brands, destinations, and people.

I first picked up a camera while living on Rottnest Island, and that curiosity quickly turned into a full-time pursuit. Since then, photography has taken me across Australia and overseas, working with tourism bodies, lifestyle brands, and businesses that want their content to feel real and authentic, but have some thought and strategy that goes into it.

My work sits across travel, outdoor, lifestyle, and storytelling, but more than anything, it’s shaped by how I live. Whether I’m four-wheel driving, camping, diving, travelling, chasing good light along the coast, or capturing the behind-the-scenes moments of a campaign, the goal is always the same: create content that feels genuine to what I love doing and true to the brand.

I tend to work best with brands that value that alignment, are keen to collaborate on ideas and trust the process. The rest usually takes care of itself. If the way I work resonates, we’ll probably get along pretty well :)

My Approach

Let's Connect

Let’s get to know each ther first yeah? Let’s chat via zoom or email and see if our values align to potentially creat something epic together!
Let's Strategize

I like to work backwards from finding out what you want out of working together and put certain strategizes in place to get there. Whether it’s creating a stronger brand image to increasing sales? Let’s make it happen!
Let's Create

I guess now’s the time to create some magic! Whether it’s content creation or promotional posts I hope it’s not the last time we work together :)