RAC

Camping Unzipped series

Brief: Travel through Western Australia and document some of the state’s best coastal and remote campgrounds as part of RAC’s ongoing Camping Unzipped series.

Objective: Inspire Western Australians to explore more of their own backyard while providing practical, first-hand information about each campsite and the surrounding region.

What was delivered: Location-based video episodes, photography, drone footage, raw social content and promotional assets for RAC’s digital channels.