Expedia

Island Hot List campaign

Brief: Create destination-led video content promoting one of Expedia’s trending island escapes as part of its Island Hot List campaign, as well as a video promoting their loyalty program.

Objective: Inspire travellers to book an island holiday through Expedia while communicating the benefits of booking flights and accommodation together.

What was delivered: Short-form video concepts, scripted voiceovers, edited vertical advertisements and content for paid and organic digital use across Australia and New Zealand.